Randy Shutter, the Service Director at Trophy Nissan, turned us loose to create a dynamic service area. While not everything was approved by Nissan Corporate, 85% of it was. Not only did we turn an old looking service into a vibrant interactive one, a sales increase was noticed immediately.
Tires sales improved by 20% within the first 3 months and all A La Carte service sales exceeded their monthly goals for the first time in 5 years.
